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DENNIS PATRICK: PUSH POLLING PERFIDY |
Why are results of political polling such big news? Does anyone really believe that the polls this far out reflect the outcome of the elections? More to the point, will polling sway the electorate substantially this early in the campaign? It is likely that a constant drumbeat over time of lousy polling could influence a candidate’s defeat. Or, it could simply result in a lack of public confidence in polls. In the end, the only important poll is the one held on Election Day.
People may not recognize the term “push polling” but they do realize that polls can be used to generate news. Interest groups and campaigns are not above structuring polls so that biased results will be carried by a sycophant media to fit their own biased narrative. This is a form of surrogate negative campaigning on behalf of a candidate of the media’s choice
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